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Why Tweet, Like and Check in?

Growing up, if I wanted to tell my friends what I was up to or that I liked something, I would use my house phone and call them (my landline phone could connect long-distance calls for a competitive rate of 25 cents per minute). If I wanted to share an article or picture, I brought it to school. And, if I wanted everyone in my network to know where I was, they could ask my parents or wait until I returned home.

Through the years, our technology has changed. Rarely do adolescents call friends to tell them about something cool, bring articles to school to share, or leave it to free will for people to find them. Now, kids text each other to communicate, tweet what they are doing, pin thinks they like, share articles and pictures, tag friends and family, and check-in when they go some where. All of this can be accomplished from a smart phone. Gone are the days of talking to people from one room in a house and sitting in a sole location to use a computer.

This phenomena is not limited to teenagers. Adults, mostly generations X and Y, have incorporated social media platforms into their daily routines. Many celebrities and elected officials have also jumped on the bandwagon and are seated next to unsuspecting children just learning how to use their parents’ and siblings’ smart phones.

Social networking is the newest way of communication for both personal and professional reasons. Every time someone checks-in to a venue, that venue receives free marketing. Similarly, when an article is shared or liked, that article receives free marketing. This free marketing is the new word of mouth marketing, or one of the most powerful marketing techniques.

Top 5 ways you can make social media work for you and your business:

5) Make your social media accounts as interactive as possible.
4) Give people a reason to connect and keep up with you. For example, hold contests take polls and announce the winners on your social media accounts
3) Encourage your clients to check-in or post on your page while at your location.
2) Expand your network. Reach out to other professionals and network with them through the sites.
1) Build relationships with your existing connections. Ask them questions, respond to their comments, and post on their walls.

Social networking is becoming common place in daily communications, schools and  professional networking. It isn’t going away any time soon, so if you don’t have Facebook, Twitter, and LinkedIn accounts yet, it may be time to grab your hat and jump. If you do, and are ready for more, try expanding to Google+, FourSquare and Digg.

For additional information contact Bree Gotsdiner at bree@publiclyrelated.com.